3 tips for writing clear, concise content for your website

Welcome to the first of a series of quick-fire tutorials to help you to get the most out of your website. Should you have a request for a particular subject matter that you would like me to cover, simply email me and I'll see what I can do!

When generating website content for your business, it is sometimes easy to forget that you are writing for your potential customers. Some customers may not have a clear understanding of your service offering and therefore it is essential to both write and present your content in a way that can be easy to navigate and understand.

Tip 1 - Find the right balance

Unless you are writing a detailed article, a fairly useful content guideline can be between 3/4 to 1 page of A4. This ensures that there is enough detail to warrant an individual page without becoming convoluted. It is also a good idea to plan the structure for your new page using sub headings, bullet points and sensible paragraph lengths to ensure the information is easily digested by users. 

Tip 2 - Illustrate your ideas using sharp imagery

There is the old adage that a picture speaks a thousand words and unsurprisingly this still holds true with website content today. By selecting and preparing strong imagery, you can ensure your work or expertise stands out in a competitive market place. In relation to sourcing imagery, here are some options that are worth taking into consideration:

  • Hire a photographer - This will often yield the best results but is usually the most expensive. If you provide a small or bespoke product line, bringing in a professional photographer can really give an edge your website and therefore your business.
  • Take your own - Can deliver the most inconsistent results, although the improvement of camera phones has helped business to add strong, current imagery to their website on a budget. When taking your own photos always try and ensure there is no unwanted clutter in the shot, also take the lighting into consideration. It is always more difficult to get results in poorly lit conditions or when the the main light source is in front of the camera.
  • Stock photography - Here you can find some pay-as-you-go options for adding the finishing touch to your website. There are a number of stock photo libraries that offer pay as you go solutions if you do not have the requirement to purchase a potentially expensive contract. Three services I have used in the past to good effect are iStock Photo, Fotolia and Shutterstock.

Tip 3 - Cross-link between pages for greater exposure

Cross-linking has been used for some time as an effective way of building your own web of links between different pages on your website. For example, if you write a news story about one of your key service offerings, you can then link any occurrences of the service title back to the relevant page. I'll use an example here to link to the PixelHaze workshop page.

Internal links can improve the user experience on website, help to revive old content and when managed efficiently, can also help to increase search engine rankings