Case Study: Unit13

    Industry Sectors

  • Suppliments
  • Boxing Gear
  • Health & Wellbeing

Project requirements

  • Brand design workshop

  • Responsive Web Design

  • Content Management System

  • Shopify website design

  • Easy to navigate

  • Photography

  • e-commerce

Launched just over two years ago, Unit13 is one of the fastest growing e-commerce stores for supplements and boxing equipment in Wales.

The new logo design for Unit13, Llandrindod Wells.

The new logo design for Unit13, Llandrindod Wells.

The Llandrindod based company is developing an impressive collection of niché suppliers including the extremely popular Kaged Muscle. In 2018, Unit13 have now added the premium Mexican boxing gear manufacturer, SABAS Fight Gear to their growing roster and are now the sole SABAS supplier to the UK and Europe.

The Project

As part of a long-term growth strategy, PixelHaze has been working regularly with unit13 to develop the online presence and provide a wide range of products. The main aim of the project was to improve the look and feel of the website both on desktop and mobile devices, there was also a requirement to encourage customers to spend longer on the website by making improvements to cross-linking and by developing the blog content.

Our Solution

During a 5 day web design workshop, we worked with the Unit13 team to redevelop the website in the Shopify E-Commerce system with a focus on user experience (UX Design) and speed of navigation. We also took the opportunity to overhaul the existing brand.