Back To Roots Logo

BRIEF

Healthcare design has traditionally been lackluster, leaving patients with uninspiring teal word documents lacking personality. At a time when people need care, this impersonal approach falls short.

We set out to challenge this norm by creating illustrated resources that simplify complex healthcare topics in a fun, fairy tale-like picture book format. Our goal was to empower students, coaches, and clinicians to better explain difficult subjects to their patients using these resources.

SOLUTION

Our brand, "Back to Roots," draws inspiration from early mankind's cave paintings, bringing healthcare back to its roots. By tapping into the Stone Age era, we pay homage to our past and present a fresh, dynamic approach to healthcare design.

We understand the struggle of conveying evidence-based information to encourage participation in rehabilitation. Therefore, alongside Back to Roots, we developed tools and strategies that and we hope they can benefit you as well. Our focus is on making rehabilitation relevant and enjoyable.

A screenshot of the Back To Roots website, created by PixelHaze using Squarespace 7.1

Combined with striking imagery and video highlights that showcase the sport's athleticism and power.

An image of the book titled "Stress. The good & the bad for aches and pains", written by Luke R Davies and illustrated by PixelHaze
Back To Roots giving a class outdoors in a field
Back To Roots giving a lecture
A picture of Luke R Davies from Back To Roots
Back To Roots exercise class
Back To Roots Logo

INDUSTRY SECTORS

  • Healthcare

  • Rehab

  • Education

PROJECT REQUIREMENTS

  • Responsive Web Design

  • Learning Resources

  • Illustration

  • Rebrand

  • Online Store

THIS WEBSITE WAS BUILT IN A WEB DESIGN WORKSHOP

Our Web Design Workshops offer a cost-effective solution that creates a professional website in a fraction of the time. We understand that time is of the essence, that’s why our streamlined process ensures efficient delivery without compromising quality.

Don't let the technical jargon of web design hold you back. Let’s demystifying technology and get your website done!